Experience is a sum of all emotions, memories arising from relationship or action. Experience is what people call adventure, happening, event, something special they remember for longer time. Emotions are single moments, they are short-living and fast fading. Experience is something we remember for longer time and share with our friends and family.
Experience is the key factor for word of mouth marketing. People will tell about something only then if they have some special experience. Putting together all interaction points via all channels and interfaces, summing up emotions gives us a possibility to manage customer experience. Experience together with emotions is one the key factors to be remembered and preferred over other things, places, people.