Your network are people around your business – people you buy from and sell to. They are your suppliers, service providers, your landlord, web designer, hairstylist, your favourite doughnut seller in the mornings, even your gas station is a part of your network.
They are people involved in your business processes with or without money. They are your buyers, lovers, friends, admirers, family, sponsors, patrons, grant issuers, tax collector and postman. They know you or you know them. They are your assistants, co-workers and employees. They are people who just know you and spread the word.
There are endless stories about cleaning ladies being a reason for business failure and there are many stories about good “one buyer” who appeared to be an aunt of millionaire, who brought your business to the world. You never know who is who. That’s why life is so interesting and network so important.