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Basics: You

You are the most precious resource of your business. Everything starts with you and without you there is no any business. Even if you are just a part of the whole process. Being the owner, freelancer or artist means that you have the specific internal light so necessary for your business. It is like the body and the soul. You can have a fully functioning business – the body, but without you – the soul – it will be just a body.

business runes - you

You have to love what you do, be in harmony with everything. If there is some aspect you feel uncomfortable, you are obliged to change it. Business is a part of your personality not vice versa. You are the master and your business should be inspiring and motivating. Your business should be like a fuel for you. And you are responsible for keeping it that way. There are no external forces that can do it better than you.

You are the inspiration and have to be inspired. If you are no inspired, your business is just a machine, and not personality with a soul and an aura. Yu are the source of all emotions, of untouchable qualities that makes your business to be loved and admired.

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