≡ Menu

rune of the day

This rune set asks to think about today's channels and you. Channel is a connecting you with other people - your buyers, admirers, society, network, your mastermind group. You might have different channels for each of them. Today is a good timing for channel revision! What are the goals for the channels you use or want […] Read More

This set of runes asks you to think about yourself, the product you create or service you provide and emotions. What are your emotions about your product? How can you describe them? Are they positive? Is there anything you can improve? What is that? Also you can think about emotions you want to evoke in […] Read More

you + tomorrow + national set asks to think about near future and what are your intentions, wishes, plans for the market that is bigger than local but smaller than world. Where would you like to live in near future? How does in affect your business tomorrow? Should you build it flexible to allow you […] Read More

  When growing seedlings for pumpkins, we experience joy of creation, care, worries, we might even feel responsible for those little creatures. We dream about them in blossoms and we see in our mind how they grow, change colour and how we will cook pumpkin pie in the autumn. This all together is "pumpkin" experience. […] Read More

Today we will think about national Admirers and who they will be in longer future. Will you have national admirers in future? Maybe it will be enough with local ones? Or maybe your business will be global? Why those people will love you and your brand? What will be the reason for them to be your […] Read More

  Today's rune is global payer today. (In apples) Do I have global payer today? Do I need him or her? Who are global payers? How to reach them? Where can I meet them? What are they reading, listening to or watching? Who are their friends? How do they spend their time? What else are […] Read More

Today we will think about ourselves - how we feel today and in a local context. What are the things I can take from today and from our local environment? What can I give back? What are local values of today I can use and build into my business? Do I enjoy today and being […] Read More

Today's rune is Global+Network+in Future. The world has become small. We all are connected. Our businesses become international quite easy. We use suppliers and service provider from all over the world. The trend has been obvious in the past decade - even small businesses become global. Even our families become global and they will in […] Read More

  Today's Rune is Emotions + Local + Admirers. So - how can we make our local admirers feel happy? It can be a small treat or surprise. It can be today or maybe we can plan some regular tiny joy. Rock and pop groups pay a lot of attention to their fans. They have […] Read More

Value is a benefit, economic gain, relationship between benefit and cost of something. Value is the logic people use to explain their decisions. It is the rationale that supports emotions and expected experience. There should be some benefit for people to see why they need something and there is always some cost associated for it. It can […] Read More

Experience is a sum of all emotions, memories arising from relationship or action. Experience is what people call adventure, happening, event, something special they remember for longer time. Emotions are single moments, they are short-living and fast fading. Experience is something we remember for longer time and share with our friends and family. Experience is the […] Read More

Emotions are feelings and mood state arising from and because of other elements. We can look at the emotions from your perspective and from other people point of view. It is important to understand your feelings towards certain business element. For example, if you don't like internet, then most probably trying to reach others just […] Read More

This is a time dimension of your business. Today is a result of past actions. Today is necessary for understanding and evaluating current status and what are the obvious and hidden reasons for it. Today helps to develop strategies for immediate use. It helps to define steps you have to do right now to reach […] Read More

These are the geogaphical dimensions of the business. Local is everything in neighbourhood - your city and region. This is a place you know the best - people, habits, history, local stories, beliefs, values, myths. You know where to go and to whom ask what. You know the opinion leaders and who is the authority. […] Read More

Interface is how your business looks like to other people. Interface is a sum of all interaction points where people meet you and your business - online, offline, phone, media, advocates, word of mouth, resellers, packaging and many other tiny details that form overall image of the business.   Classics of interface is the appearance […] Read More

Different sales and information channels through which you are reaching your payers, admirers, network and society.   Traditionally those are shop, resellers shop, online shop where the goods are sold or service provided. For information traditional channels are e-mail, TV, press, web-page. Some businesses use agents, door-to-door marketing, sales pyramids, distributors, tele and internet marketing. […] Read More

This can be a product, a service, a resource you have and payer is ready to pay for it. The world of mass products is based on material goods and services. Times are changing and we face more and more complex solutions of wallet openers.   Now people are paying for being a part of […] Read More

Society are people around you - everyone involved and not involved in your business. People who know and don't know you and your work. Society include also your buyers, payers, network, mastermind group, admirers, friends and family. Every business interacts with society. The creative businesses has wide impact as they serve as a source of […] Read More

People who love your work, read and listen to you, spread the word. They are your fans and true followers. They speak about you, they are happy to hear from you, and they tell others about you. They might not buy from you yet, but they are your advocates and future buyers. Admirers are the […] Read More

People who are paying your bills and salary. They can be your buyers, customers, clients, students, grant givers, sponsors, patrons. We are used to direct buyer-user-payer understanding. With changing social and business environment and new types of businesses and earning possibilities, it might become a norm to separate these notions. One of examples is blogging. People […] Read More