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Rune of the day: Channel Experience for Payers

channel experience for payers


When growing seedlings for pumpkins, we experience joy of creation, care, worries, we might even feel responsible for those little creatures. We dream about them in blossoms and we see in our mind how they grow, change colour and how we will cook pumpkin pie in the autumn. This all together is “pumpkin” experience.

The same way we can think about experience we want our payers to go through in different sales and communication channels. Good and deep emotional experience bonds people and brands. So, we have to know and define what experience we want our payers to gain. When we have this definition, then we can analyse each channel and think how to make it happen. What small details we have to add to achieve certain emotions and turn them into live experience.

The questions we should ask are: how do my payers feel when they reach me in that or that channel? What can I do to align and improve this experience? Is there something special that my payers experience and will they remember it with good memories? Would they share their experience with others?

“I’ve learned that people will forget what you said,

people will forget what you did,

but people will never forget how you made them feel.”

― Maya Angelou