Society are people around you – everyone involved and not involved in your business. People who know and don’t know you and your work. Society include also your buyers, payers, network, mastermind group, admirers, friends and family.
Every business interacts with society. The creative businesses has wide impact as they serve as a source of inspiration.
The impact can be local and it can be also global. It can be direct and immediate and it can be indirect and long-term.
The same with society – it impacts any business. The values of society, processes going on in society, development and changes – they all are affecting everybody involved, including business around.
Business owner should evaluate and understand the effect of business and society interaction. How important they are in short and long-run. This helps both to grow the business and give some value to society.